The Power of Stories in Business, Stanford University

To grow and innovate, you not only need a big idea, you also need stake-holder buy in and action. However, many companies fail in this regard because stakeholders are not aligned, the real problem that the innovation seeks to solve has not been identified, and the story has not been defined. Story can fuel stakeholder buy-in by painting a clear picture of what is and what could be for everyone - from employees, to investors, to customers. In other words, an excellent story means that you can delegate tactical aspects effectively because it clarifies how to execute specific functions against the story (e.g., digital marketing, advertising, design). Further, when the stakeholder becomes part of the story, they are more likely to act, which generates momentum and create a culture of optimism.nnStory is equally important for leaders of companies, who often need to act as editors - shaping the stories told by employees and customers - to align with a shared vision. A secondary goal of the class is to demonstrate how personal stories can be used by leaders to build high performing teams and companies. By creating powerful stories, you'll see how your company can gain momentum and how you can help your employees and customers become more connected. nnBy the end of the class, you will have gained insight into:n- How to use stories as an asset in businessn- What makes for a good and bad storyn- Pitching stories The instructor of this course has discussed their understanding of the role of literature in forming character; see https://www.youtube.com/watch?v=290xvMQjY_8. This information has been collected for the Post-Discipline Online Syllabus Database. The database explores the use of literature by schools of professional education in North America. It forms part of a larger project titled Post-Discipline: Literature, Professionalism, and the Crisis of the Humanities, led by Dr Merve Emre with the assistance of Dr Hayley G. Toth. You can find more information about the project at https://postdiscipline.english.ox.ac.uk/. Data was collected and accurate in 2021/22.