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Power of Story, University of Minnesota, Twin Cities (Carlson)

online resource
posted on 2022-07-07, 13:10 authored by Post Discipline AdminPost Discipline Admin
Abraham Lincoln professed that "People are more influenced and informed through a story than in any other way." This course is about harnessing the power of story to become a more influential communicator. Whether you're presenting data or a new idea, this course will prepare you to overcome challenges such as: How do you get (and maintain) attention? How can you convey complex information quickly? How do you make a broad, abstract idea concrete and tangible enough for people to understand? How do you provide credibility for your idea without resorting to dry statistics? This course = communication science + storytelling workshop. It involves many exercises, activities, and practicing your skills. By focusing on personal storytelling, Power of Story is aimed at those who seek to resonate with others through clear and captivating communication. The University of Minnesota also offers a post-disciplinary course at undergraduate level titled Learning About Leadership Through Film and Literature (OLPD 3305). This information has been collected for the Post-Discipline Online Syllabus Database. The database explores the use of literature by schools of professional education in North America. It forms part of a larger project titled Post-Discipline: Literature, Professionalism, and the Crisis of the Humanities, led by Dr Merve Emre with the assistance of Dr Hayley G. Toth. You can find more information about the project at Data was collected and accurate in 2021/22.


Subject Area


Geographic Region

West North Central

University or College

University of Minnesota, Twin Cities (Carlson)

Funding Status


Endowment (according to NACUBO's U.S. and Canadian Institutions Listed by Fiscal Year 2020 Endowment Market Value and Change* in Endowment Market Value from FY19 to FY20) ($1,000)


Annual Tuition and Mandatory Fees 2021-2022 ($) (Resident; Non-resident, where applicable)

43126; 54574

Course Title

Power of Story

Terminal Degree of Instructor(s)

PhD Psychology

Position of Instructor(s)

Professor of Marketing

Academic Year(s) Active

2018/19, 2019/20, 2020/21, 2021/22

Course Enrolment


Primary Works on Reading List

Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die.

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